MVP Churn Prevention Tactics

Churn kills MVPs quietly. Here is how to spot it early and keep more users paying.

Warning Signs of Churn

• •Login frequency drops
• •Core feature usage decreases
• •Support tickets increase
• •Users stop opening emails
• •Credit card failures not updated

Churn Prevention by Stage

At Risk (Before They Cancel)

• •Reach out personally when usage drops
• •Offer training or onboarding call
• •Ask what is blocking them
• •Suggest features they might not know

During Cancellation

• •Add cancellation survey (quick, 1-2 questions)
• •Offer alternatives (downgrade, pause)
• •Provide discount for at-risk users (carefully)
• •Make cancellation easy (builds goodwill)

After Churn (Win-Back)

• •Email 30 days later with updates
• •Share new features that address their complaint
• •Offer special return discount
• •Keep them on newsletter (with consent)

Churn Exit Survey Questions

• •What was the main reason for cancelling?
• •What could we have done differently?
• •Would you consider returning if we fixed X?

Healthy Churn Rates