·4 min read
MVP Upgrade Prompts That Convert
Upgrade prompts done wrong annoy users. Done right, they feel like helpful suggestions.
When to Show Upgrade Prompts
- •User hits a plan limit
- •User tries a gated feature
- •After a success moment
- •During natural workflow pauses
- •At milestone achievements
When NOT to Show
- •During critical workflows
- •On first session
- •When user is frustrated
- •Too frequently (once per session max)
- •After they just declined
Upgrade Prompt Types
| Type | Best For | Conversion |
|---|---|---|
| Soft limit | Usage approaching limit | Medium |
| Hard limit | Cannot proceed without upgrade | High |
| Feature gate | Clicked locked feature | High |
| Banner | General awareness | Low |
| Success moment | After achieving something | Medium |
Effective Prompt Copy
- •Lead with the benefit, not the feature
- •Be specific about what they unlock
- •Show the price clearly
- •Include social proof if possible
- •Make dismissal easy and guilt-free
Example Prompt
You have used 8 of 10 projects. Upgrade to Pro for unlimited projects and priority support. Starting at 29/month. [Upgrade] [Maybe later]
The best upgrade prompts feel like the product helping you, not the company selling to you.