Product
What is Product-Market Fit?
Product-market fit means your product satisfies a strong market demand. Users love it, retention is high, and growth comes naturally through word of mouth.
Definition
Product-market fit (PMF) is the stage where your product meets the needs of a specific market so well that customers actively seek it out and recommend it to others. Marc Andreessen describes it as being in a good market with a product that can satisfy that market. Signs of PMF include high retention, organic growth, and users who would be very disappointed if the product disappeared.
Key Points
- Users actively recommend your product
- High retention and engagement metrics
- Organic growth through word of mouth
- Users would be very disappointed without it
- Revenue grows without heavy marketing spend
Examples
- 1.Slack grew from 15,000 to 500,000 daily users in one year through word of mouth
- 2.Zoom became the default video call tool during remote work adoption
- 3.Notion spread virally among teams who discovered it from colleagues
Frequently Asked Questions
Related Terms
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