First Week After MVP Launch: What to Do

You launched. Congrats. Now the real work starts. The first week sets the trajectory for everything after.

Day 1: Monitor Everything

• •Watch analytics in real-time
• •Monitor error logs and alerts
• •Respond to every support message within an hour
• •Fix critical bugs immediately
• •Screenshot and save all feedback

Days 2-3: Talk to Users

• •Email everyone who signed up—ask for a 15-min call
• •Ask: What made you try this? What almost stopped you?
• •Watch them use the product if possible
• •Note exact words they use (for marketing later)

Days 4-5: Double Down or Adjust

By now you have data. Make decisions.

• •What's the drop-off point in your funnel?
• •Are people paying? If not, why?
• •What feature requests keep coming up?
• •Is your positioning resonating?

Days 6-7: Ship One Improvement

• •Pick the ONE thing that will move the needle most
• •Ship it by end of week
• •Tell your users you listened and built it
• •This builds trust and momentum

What NOT to Do Week 1

• •Build new features (focus on what's live)
• •Worry about scale (you don't have that problem yet)
• •Go silent—be extremely responsive
• •Ignore negative feedback (it's gold)
• •Compare yourself to established competitors