·4 min read
MVP Customer Onboarding Email Sequence
Onboarding emails guide users to value. A good sequence can double your activation rates.
MVP Onboarding Sequence
| When | Goal | |
|---|---|---|
| Welcome | Immediately | Confirm signup, set expectations |
| Quick win | Day 1 | Get first action completed |
| Feature highlight | Day 3 | Show key capability |
| Check-in | Day 5 | Ask if they need help |
| Value reminder | Day 7 | Recap benefits, encourage habit |
Welcome Email Template
- •Thank them for signing up
- •Remind them what the product does
- •One clear call-to-action
- •How to get help
- •Signature from a real person
Quick Win Email
- •Identify the ONE action that delivers value
- •Step-by-step instructions (3 steps max)
- •Why this action matters
- •Direct link to complete it
Email Best Practices
- •Send from a real person name
- •Keep subject lines short and clear
- •One CTA per email
- •Plain text often outperforms HTML
- •Make emails skimmable
What to Skip for MVP
- •Complex branching sequences
- •Behavioral triggers (start with time-based)
- •A/B testing (get the basics right first)
- •Fancy email templates
The goal of onboarding emails is not to sell. It is to help users succeed. Helpful emails convert better than salesy ones.