·4 min read
MVP User Onboarding That Converts
Users decide in 30 seconds if your product is worth their time. Make those seconds count.
The Goal of Onboarding
Get users to their first success moment as fast as possible. Not a tour of features. Actual value.
First Success Moments by Product Type
| Product | First Success Moment |
|---|---|
| Project tool | Create first project |
| Analytics | See first data visualization |
| Marketplace | Find a relevant listing |
| SaaS tool | Complete first core action |
| Social app | Connect with first person |
MVP Onboarding Flow
- •Sign up: Maximum 3 fields. Email and password only if possible
- •Single question: What do you want to achieve? (personalization)
- •Guided action: Walk them through the core feature once
- •Success state: Show them the value they just got
What to Skip in MVP Onboarding
- •Product tours showing every feature
- •Long questionnaires before they see the product
- •Mandatory profile completion
- •Video tutorials before first action
- •Email verification before accessing the app
Onboarding Metrics to Track
- •Signup to first action rate
- •Time to first value
- •Drop-off points in the flow
- •Day 1 and day 7 retention
Every extra step in onboarding loses 20% of users. Be ruthless about what you ask for upfront.