MVP Landing Page: What to Include (And What to Skip)

Your landing page has one job: make visitors understand and want your product. Everything else is noise.

Must-Have Elements

• •Clear headline: what it is + who it's for
• •One sentence: the main benefit
• •Call to action: what you want them to do
• •Social proof: who else uses it
• •How it works: 3 simple steps

The Headline Formula

[Action] for [audience] who want [outcome]

• •Invoice software for freelancers who hate admin
• •Email tool for founders who want more replies
• •Analytics for marketers who need quick answers

Skip These (For Now)

• •Feature lists longer than 5 items
• •Pricing page with multiple tiers
• •Blog or content section
• •About page
• •FAQ section
• •Multiple CTAs

Above the Fold

What visitors see without scrolling matters most. Include only:

• •Headline
• •One sentence benefit
• •CTA button
• •One image or demo

Testing Your Page

Show it to someone for 5 seconds. Then ask:

• •What does this product do?
• •Who is it for?
• •What should you do next?