MVP Domain and Branding on a Budget

You do not need a perfect brand to launch. Here is how to look professional on an MVP budget.

Choosing a Domain Name

• •Keep it short and easy to spell
• •Avoid hyphens and numbers
• •.com is still best, but .co and .io work for tech
• •Check social media availability too
• •Use Namecheap or Porkbun for fair prices

If Your Name is Taken

• •Add get, try, use, or go as prefix (getproduct.com)
• •Add app or hq as suffix (producthq.com)
• •Try a different TLD (.co, .io, .app)
• •Consider a different name entirely

MVP Branding Essentials

• •Logo: Simple wordmark or icon. Use Figma or Canva
• •Colors: Pick 2-3 colors max. Use Coolors.co for palettes
• •Font: One font family is enough. Google Fonts is free
• •Favicon: Your logo simplified to 32x32 pixels

What You Do Not Need Yet

• •Brand guidelines document
• •Multiple logo variations
• •Custom illustrations
• •Professional photoshoots
• •Expensive brand agency

Quick Logo Options