·3 min read
MVP Refund Policy: What to Offer
A good refund policy reduces purchase anxiety and can increase conversions. Here is what works for MVPs.
Why Refund Policies Matter
- •Reduces purchase hesitation
- •Builds trust with new customers
- •Required by law in many countries
- •Generous policies often reduce actual refund rates
Common Refund Models
| Model | Best For | Risk |
|---|---|---|
| 30-day money back | Most products | Low, builds trust |
| 14-day money back | Lower-priced items | Lower |
| No refunds | Digital goods, one-time | Higher friction |
| Pro-rated refund | Subscriptions | Fair, predictable |
MVP Refund Policy Template
Keep it simple and human. Here is a template:
- •If you are not happy, email us within 30 days
- •We will refund you, no questions asked
- •For subscriptions, cancel anytime from your dashboard
- •Refunds process within 5-10 business days
Handling Refund Requests
- •Respond quickly (within 24 hours)
- •Ask for feedback but do not require it
- •Process immediately, do not delay
- •Thank them for trying your product
- •Leave the door open for them to return
When to Push Back
- •Clear abuse (used full service then requested refund)
- •Outside stated refund window
- •Repeated refund requests from same person
A 30-day money-back guarantee typically increases conversions more than it increases refunds. Try it.