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·4 min read

How to Create an MVP Roadmap

An MVP is just the beginning. Here is how to plan the path from MVP to product-market fit.

MVP Roadmap Principles

  • Stay flexible: User feedback changes priorities
  • Ship small, ship often: 2-week cycles max
  • Focus on outcomes, not features
  • Say no more than yes
  • Revisit the roadmap monthly

Roadmap Structure

TimeframeFocusDetail Level
Now (2 weeks)Current sprintSpecific tasks
Next (1 month)Committed workFeatures defined
Later (3 months)Planned directionThemes only
FutureVisionVery rough ideas

Prioritization Framework

Score each potential feature on:

  • Impact: How much does it move the key metric?
  • Effort: How long to build?
  • Confidence: How sure are we it will work?
  • Strategic fit: Does it align with our direction?

Sources of Roadmap Items

  • User feedback: What are people asking for?
  • Analytics: Where do users drop off?
  • Support tickets: What causes problems?
  • Competitor moves: What are others doing?
  • Your vision: Where do you want to go?

Common Roadmap Mistakes

  • Building every feature users request
  • Planning too far ahead with too much detail
  • Ignoring technical debt entirely
  • Not having a clear north star metric
  • Roadmap as a list of features, not problems to solve

A roadmap is not a promise. It is a current best guess that will change as you learn.

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