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·4 min read

MVP Customer Support Setup

Great support turns early users into advocates. Here is how to handle it when you are the whole team.

MVP Support Channels

  • Email: Required, your primary channel
  • In-app chat: Nice to have, increases response rates
  • Documentation: Reduces repeat questions
  • Community: Can scale with user growth

Recommended Tools

ToolPriceBest For
Plain emailFreeVery early stage
CrispFree tierChat and basic helpdesk
IntercomFrom 74/moGrowth stage
Help ScoutFrom 20/moEmail-focused support
NotionFreeDocumentation

Response Time Expectations

  • Urgent issues: Within 4 hours
  • Regular questions: Within 24 hours
  • Feature requests: Within 48 hours
  • Set expectations clearly on your site

Support Templates to Prepare

  • Welcome message for new signups
  • Password reset instructions
  • Refund confirmation
  • Bug report acknowledgment
  • Feature request response

Learning From Support

  • Track common questions (become FAQ or docs)
  • Note feature requests with frequency
  • Identify confusion points in your product
  • Use support as a sales opportunity

When to Upgrade

  • More than 20 tickets per week
  • Repeat questions taking too much time
  • Missing response time targets regularly

Early support is a feature, not a burden. Every conversation teaches you what users need.

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