·4 min read
MVP User Flow Design
A user flow is the path users take through your product. Good flows feel invisible. Bad flows cause drop-offs.
MVP User Flow Essentials
- •Landing page to signup
- •Signup to first value
- •Core action loop
- •Upgrade to paid (if applicable)
Flow Design Principles
- •Minimize steps to value
- •One action per screen
- •Clear next step always visible
- •Escape routes available
- •Progress indicators for multi-step
Mapping Your Flow
| Step | User Goal | Success Metric |
|---|---|---|
| Landing | Understand value | Scroll depth, CTA click |
| Signup | Create account | Completion rate |
| Onboarding | Get set up | Steps completed |
| First action | Experience value | Action completion |
| Return | Come back | Day 1 retention |
Common Flow Mistakes
- •Too many fields in signup
- •Onboarding before value shown
- •Dead ends with no next action
- •Forced detours (verify email before access)
- •Unclear what to do next
Testing Your Flow
- •Watch 5 users go through it
- •Track drop-off at each step
- •Ask: where did you get confused?
- •Time how long each step takes
The best user flow is the one users do not notice. When people comment on your UX, something is probably wrong.