·4 min read
How to Build an MVP Waitlist That Converts
A waitlist isn't just an email list. Done right, it's pre-launch validation and your first customers waiting to pay.
What Makes a Good Waitlist Page
- •Clear problem statement (do they feel the pain?)
- •Simple solution description (one sentence)
- •Visual preview (mockup, screenshot, or demo video)
- •One email field—nothing more
- •Social proof if you have it
Incentives That Work
- •Early access (exclusive first look)
- •Founder pricing (lifetime discount for first 50)
- •Input on features (make them feel invested)
- •Free month or credits at launch
Keeping Them Warm
The worst thing is a cold list at launch. Stay in touch.
- •Send a welcome email immediately (confirm the value prop)
- •Monthly build updates (what you shipped, what's next)
- •Ask for feedback on features
- •Share behind-the-scenes progress
- •Tease launch date when you're close
When to Launch
How big should your waitlist be?
100-500 signups:Good for initial validation. Launch when MVP is ready.
500-2000 signups:Strong interest. Consider early access to a subset first.
2000+ signups:High demand. Stagger access to manage load and feedback.
Launch Day Conversion
- •Email sequence: announcement → reminder → last chance
- •Honor your promised discount (builds trust)
- •Make signup/payment dead simple
- •Have support ready—first impressions matter
A 100-person waitlist that converts at 10% beats a 10,000-person list at 0.1%. Quality over quantity.