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SaaS Development Guide

How to Build an Email Marketing Tool

Create an email marketing platform with campaign automation, subscriber management, and detailed analytics.

Complete guide with costs, timeline, and tech stack.

$20,000 - $60,000
Market Rate
6-12 weeks
Build Timeline
$2,997
Our Fixed Price

Key Features to Include

A successful email marketing tool needs these core features to deliver value to your users:

Drag-drop email builder
Subscriber list management
Automation workflows
A/B testing
Campaign analytics
Segmentation & tags
Template library
Deliverability monitoring

Recommended Tech Stack

We recommend these technologies for building a modern, scalable email marketing tool:

Next.js
PostgreSQL
AWS SES/Resend
Redis
Bull queues

Why this stack? This combination offers rapid development, excellent performance, and easy scalability. Next.js provides a great developer experience with built-in optimization, while PostgreSQL ensures reliable data management.

Project Complexity: Complex

Complex - Advanced features, multiple third-party integrations

Based on complexity, building a email marketing tool typically takes 6-12 weeks. Our 2-week MVP sprint covers most complex projects, with additional time for advanced features if needed.

Who Should Build a Email Marketing Tool?

Marketers, e-commerce brands, content creators

Successful Email Marketing Tool Examples

These successful products can serve as inspiration for your email marketing tool:

Mailchimp
ConvertKit
Klaviyo
Beehiiv

Ready to Build Your Email Marketing Tool?

Skip the $20,000+ market rate. Get your MVP built for $2,997 with our 90-day revenue guarantee.

Build Your Email Marketing Tool in Popular Tech Hubs

Get location-specific guidance for building your email marketing tool:

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