Webscension

WEBSCENSION.

Free Google Sheets TemplatePlanning

Competitor Analysis Template

Map your competitive landscape to find your unique positioning.

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What's Inside

  • Competitor overview (name, funding, size)
  • Pricing comparison
  • Feature comparison matrix
  • Strengths and weaknesses
  • Customer reviews analysis
  • Positioning and messaging
  • Opportunities and gaps

Why Use This Template

  • Understand the competitive landscape
  • Find gaps in the market
  • Position your product effectively
  • Learn from competitor mistakes
  • Inform pricing decisions

Preview

  • Competitor A: $50/mo, strong on X, weak on Y
  • Competitor B: $30/mo, freemium model, enterprise focus
  • Gap identified: No competitor serves [niche]

How to Use This Template

  1. 1List 5-10 direct and indirect competitors
  2. 2Sign up for their products (free trials)
  3. 3Compare features side by side
  4. 4Read customer reviews for pain points
  5. 5Identify your differentiation opportunity

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