·4 min read
MVP Cancellation Flow Design
Cancellation is inevitable. Design a flow that respects users while learning why they leave.
Cancellation Flow Principles
- •Make it findable (do not hide it)
- •Keep it simple (3 clicks max)
- •Learn from every cancellation
- •Offer alternatives, not friction
- •End on a positive note
Simple Cancellation Flow
- •Step 1: Confirm intent (are you sure?)
- •Step 2: Quick reason survey (required)
- •Step 3: Offer alternative if relevant
- •Step 4: Confirm and thank them
Cancellation Survey Options
- •Too expensive
- •Missing features I need
- •Found a better alternative
- •Not using it enough
- •Technical issues
- •Other (with text field)
Save Offers by Reason
| Reason | Potential Save |
|---|---|
| Too expensive | Discount or downgrade option |
| Not using enough | Pause subscription |
| Missing features | Roadmap preview, feature request |
| Technical issues | Support call offer |
After Cancellation
- •Send confirmation email
- •Explain when access ends
- •Offer easy way to return
- •Keep data for 30-90 days
- •Add to win-back campaign
A smooth cancellation builds goodwill. Users who leave easily are more likely to return and recommend you.