·4 min read
MVP Positioning: Stand Out From Competitors
You cannot be the best at everything. Pick your battle and win it.
Positioning Basics
Positioning answers: Why should someone choose you over alternatives? It is not about features. It is about the story.
Common Positioning Angles
| Angle | Example | Works When |
|---|---|---|
| Price | Affordable alternative to X | You can sustain lower margins |
| Simplicity | X without the complexity | Competitors are bloated |
| Speed | Get results in minutes | Current solutions are slow |
| Niche | X for freelancers | Underserved segment exists |
| Modern | X built for 2025 | Incumbents feel outdated |
Positioning Statement Template
For [target customer] who [has this problem], [product name] is a [category] that [key benefit]. Unlike [competitor], we [key differentiator].
Finding Your Angle
- •Read competitor negative reviews
- •Ask: What do they do poorly?
- •Find the underserved segment
- •Look for changing market conditions
- •Consider what you can uniquely deliver
Testing Your Positioning
- •Does it resonate in user interviews?
- •Can people repeat it back to you?
- •Does it differentiate from competitors?
- •Is it believable and deliverable?
Positioning Mistakes
- •Trying to appeal to everyone
- •Competing on features alone
- •Copying competitor positioning
- •Changing positioning too often
The best positioning makes some people say 'this is not for me' while others say 'this is exactly what I need.'